Facebook Marketing Partners are—in short—vetted third-parties that have a special and more official relationship with Facebook. These can be social media management apps, chatbot platforms, automation tools, and small business solutions; so basically, anyone that makes third-party solutions for Facebook marketers.
The Facebook Preferred Marketing Developer (PMD) program was created to help businesses scale their marketing efforts on Facebook. It is a community of hundreds of technology companies in more than 45 countries with expertise in helping marketers and advertisers establish and grow lasting connections with customers.
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